Storyteller,
Catalyst,
Maker of all Things Real and Digital
Mei-yen Shipek
About Me.
As a strategic storyteller and content expert, I build connections through compelling narratives that embody brand values and drive business impact. I specialize in developing content strategies that align with business objectives while engaging diverse audiences.
With extensive experience leading cross-functional teams, I combine agile methods with design thinking to deliver complex projects successfully. I focus on building meaningful communities and creating experiences that resonate across different stakeholder groups.
My approach is rooted in collaboration, innovation, and a commitment to exceeding expectations. Whether crafting narratives or managing projects, I bring both strategic vision and practical execution to every initiative.
Current Work.
This is a just a sliver of external-facing work that I've done in the last few months. Get in touch with me if you'd like to know more about the strategic planning and internal communications work I've done.
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Led end-to-end product development from concept to launch, ensuring on-time delivery
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Managed product budget and vendor relationships aligned with brand standards
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Partnered with stakeholders to drive design direction and execution
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Delivered strategic updates to leadership throughout project lifecycle
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Created integrated marketing strategy leveraging cross-functional partnerships
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Secured executive buy-in and budget for strategic video initiative
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Orchestrated cross-functional collaboration between customers, contractors, marketing, and engineering teams
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Developed industry-specific content strategy aligned with existing campaign messaging
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Directed remote video production, including script development and talent preparation
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Delivered high-impact video project under tight deadlines
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Created integrated distribution strategy leveraging internal partnerships